How Maintaining a Customer Database Can Help Drive Repeat Business
Posted Apr 05, 2021 by Dave Scaturro
Every customer that comes to you has his or her own specific project requests and needs. After taking time to discuss what these are in detail, you make notes and proceed onto an execution plan. All this, hopefully, leads to a successful outcome and a very happy customer. But what happens next? When details of a project are carefully inputted into a customer database, what this could mean for you is that you’ve started to develop a valuable asset. The customer data that you collect could consist of information such as what pieces of equipment were serviced, what paints were used, as well as, their expressed desires then and into the future.
Having project data for each customer will lay out what work needed to be done and what solutions were implemented to complete it. If ever the customer were to face a challenge or have a new project request, having this type of data will eliminate the need to rely on memory to offer a recommendation that is timely and accurate. Customer project data that shows when a job was completed can also help gauge how long it will be before any maintenance is required and when would be a good time to follow up, giving you an opportunity to secure repeat business.
Alpine Painting and Sandblasting keeps track of which paints, materials and solutions are used in every project it completes. We retain information for both commercial and industrial services rendered which helps us to remain top of our customers’ minds when planning future projects. Visit our website and view our case studies to learn about the number of successful commercial and industrial assignments we have completed.